Friend and cohort Stephanie Booth let me know that the Going Solo conference is offering something new — an opportunity for individuals to sponsor the conference, complete with real benefits that companies get when they sign on as an event sponsor. kewl!

Yesterday, a friend of mine asked if Going Solo was offering any individual sponsorships. I was a bit taken aback at first, but the more I thought about it, the more it seemed like a good idea.

Going Solo is about people. It’s about individuals. Most of the time, it’s about people building a personal brand. So, it would make a lot of sense for Going Solo to allow individual people to be sponsors too.

Check out the range of sponsorship options for companies and individuals. I like the idea of micro sponsorships–a way for individuals to show support and get the benefits of sponsorship without the bells and whistles and price tag of full-blown sponsorship. If you’re an independent practitioner, indie consultant, or someone with some extra cash you’d like to turn into contacts, check out Stephanie’s conference.

I remember when BlogHer was putting the first conference together. As a board member I had a birds-eye view of what was required to pull it together, and all I had to do was to offer the occasional good idea and tiny bit of talent from afar. But what Jory, Lisa and Elisa put together took an incredible amount of work - man months or woman months of work compressed to internet speed — and they’re 3 people. I can’t imagine the hours and heart Stephanie is pouring into Going Solo.

If you’re going to the conference, consider sponsoring Going Solo as an individual–it just makes sense. If you’re not going, consider it as well–it’s an affordable way to connect with others in your industry minus the air travel.

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This entry was posted on Wednesday, August 13th, 2008 at 3:31 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.