One of my favorite Tom Matrullo quotes is this one, from 2004 when Tom schooled early social software fanboys in why it’s rather counterintuitive to take society out of the social.

“On an only slightly less naive level, software that is social could try to imagine what is involved in the development of a society. I don’t think Social Man began when a bunch of australopithecines began swapping cave art faves around a dead moose.”

not-so-interim tom matrullo.
once there, which is why I can’t send you to the original post, and now here.

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